Bill Rossiter in his talk to the class gave create to the "Geek Squad" in the survival of Best Buy. What did they do for the company?

Bill Rossiter in his talk to the class gave create to the "Geek Squad" in the survival of Best Buy. What did they do for the company?



Geek squad revived Best Buy by offering a Tech squad of employees that could diagnose and fix problems with the various electronics that Best Buy offers.


Geek Squad fulfills the need for customers who purchase expensive, elaborate electronics but don't know how to set them up or troubleshoot when things go wrong. Thus, by focusing on the customer and what tech products would best suit them and their specific needs, Geek Squad allows Best Buy to be a turnkey solution to electronics.



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