How is a "Price" created for each product and how is it validated by the marketplace?

How is a "Price" created for each product and how is it validated by the marketplace?



Price is created for each product based on the amount of value a customer is willing to give up (in terms of $) in order to obtain the value found in the product. Thus, if the price is less than or equal to the value that a customer perceives in a product, said customer will buy the product. This is how price is validated by the marketplace



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Principles of Marketing

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