Idea Generation is the life blood on New Product Development. Internal Sources, External Ideas, Crowd-Sourcing are all ways that new products are introduced. How did Under Armour get new ideas from their "Future Show"?
• Under Armour sponsors an annual crowdsourcing competition called the Future Show Innovation Challenge, in which it invites outside innovators to pitch new product ideas in a splashy, Shark Tank-like reality TV setting.
• Winner earns $50,000 and a contract to work with UA to help develop the winning products.
• Bose is a company that's first goal is research and development and second goal is making quality products.
o The founder of Bose was a scientist and so is always looking for new ways to improve and build upon the models.