How does "Crowd Sourcing" help in new product development?

How does "Crowd Sourcing" help in new product development?



• Crowd sourcing is inviting broad communities of people —customers, employees, independent scientists and researchers, and even the public at large — into the new product innovation process.

• Tapping into a breadth of sources —both inside an outside the company —can produce unexpected and powerful new ideas



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Principles of Marketing

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