If a salesperson was attempting to develop a feeling of ownership in a prospect shopping for a diamond ring, s/he might:
A) explain the concept of the four C's
B) explain the store's installment payment plan for the item
C) lay the ring on black velvet to enhance its brilliance
D) inform the customer of the gem's clarity
E) encourage the customer to try it on
Answer: E) encourage the customer to try it on