Marketing MCQ
Marketing Research
______ is an unstructured, exploratory research methodology based on small samples intended to provide insight and understanding of the problem setting.
______ is an unstructured, exploratory research methodology based on small samples intended to provide insight and understanding of the problem setting.
______ is an unstructured, exploratory research methodology based on small samples intended to provide insight and understanding of the problem setting.
A) Primary research
B) Qualitative research
C) Secondary research
D) Quantitative research
Answer: B
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