Leo buys coffee weekly for his espresso shop. This purchase is most likely an example of a(n) ____ situation.
a. need-related buy
b. limited rebuy
c. straight rebuy
d. rebuy sourcing
e. institution buy
Answer: c
Marketing MCQ
Marketing Chapter 7
Leo buys coffee weekly for his espresso shop. This purchase is most likely an example of a(n) ____ situation.