Many large supermarket chains such as Hy-Vee and Albertson's have added ready-to-cook and ready-to-serve meal options as well as dine-in café's in recognition that today's busy families are eating out more often and have less time to prepare meals in their home kitchen. These grocery stores are responding to changes in:

Many large supermarket chains such as Hy-Vee and Albertson's have added ready-to-cook and ready-to-serve meal options as well as dine-in café's in recognition that today's busy families are eating out more often and have less time to prepare meals in their home kitchen. These grocery stores are responding to changes in:


a. consumer values.

b. competitive forces.

c. technological changes.

d. economic factors.


Answer: a. consumer values.


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