Mattel has been extremely successful managing the Product Life Cycle of the Barbie Doll? Describe what they have done and implemented and why is it so important for their survival.
-The company launched an Entrepreneur Barbie line. This Barbie featured her own smart phone and LinkedIn profile. She was also interactive and was able to be connected to Wi-Fi
-The company launched this product in efforts to stay relevant in a world now fully integrated in technology and media
-Mattel also attempted to launch a new Barbie campaign called "Unapologetic" with the slogan "If you can dream it, you can be it."
-Vital for their survival because the Barbie has been around since 1950, which means its lifecycle could be coming to an end if they do not continue to evolve Barbie with the times
-Also have more competition so need to give Barbie competitive edge
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Principles of Marketing
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