Most messages merely present one or more positive attributes about a product or reasons to buy it. Which of the following best describes this approach to communicating a message?

Most messages merely present one or more positive attributes about a product or reasons to buy it. Which of the following best describes this approach to communicating a message?


A) supportive arguments

B) countervailing arguments

C) refutational arguments

D) direct arguments


Answer: A) supportive arguments


Learn More :