Netflix is seen as a disrupter because they have not been afraid of "disintermediating" many companies business models and roles in the marketing chain. They believe in "disintermediating" themselves. What does that mean?

Netflix is seen as a disrupter because they have not been afraid of "disintermediating" many companies business models and roles in the marketing chain. They believe in "disintermediating" themselves. What does that mean?



Netflix is already one of the most innovative companies in the world. They are on the cutting edge and leading the industry. Rather than be content though, Netflix continues to innovate. They strive to displace their current business model



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Principles of Marketing

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