How does the selling models of Volvo and Tesla threaten the existing car industry marketing channel strategy? What is the advantage and the disadvantage?

How does the selling models of Volvo and Tesla threaten the existing car industry marketing channel strategy? What is the advantage and the disadvantage?


Volvo and Tesla have begun selling their cars directly online. An advantage of this is that it will boost sales. A disadvantage is that it could alienate independent dealers.



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