Of the following, which is a potential disadvantage of using a simulated test market?
A) It is not as accurate as full scale test markets.
B) The distribution network may or may not properly represent the firm's actual distribution system.
C) It is often very time consuming and expensive.
D) They allow competitors to acquire knowledge of the test.
E) all of the above
Answer: A) It is not as accurate as full scale test markets.