Which of the following best represents the criteria discussed by your authors to be used in selection of a test market city?
A) representativeness, isolation and cost
B) representativeness, existing company presence, control of promotion
C) representativeness, isolation and control of distribution and promotion
D) representativeness, cost and control of competitor's intelligence
E) representativeness, cost and ability to meet the federal codes regulating test markets
Answer: C) representativeness, isolation and control of distribution and promotion