Psychological pricing is used when a store practices "even / odd pricing". What do they do?

Psychological pricing is used when a store practices "even / odd pricing". What do they do?



-Psychological Pricing: pricing that considers the psychology of prices and not simply the economics; the price is used to say something abut the product

-This method involves setting a price in odd numbers (just under round even numbers) such as $49.95 instead of $50.00



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