Questionnaires can be misleading when using open-ended or closed ended questions. Give an example.

Questionnaires can be misleading when using open-ended or closed ended questions. Give an example.



Close ended: multiple choice or something with an answer already on the page

Open ended: "describe...." customer has to give their own input


Researchers should care about the wording and ordering of the questions. They should use simple, direct and biased wording. Questions should be arranged in logical order. The first question should create interest if possible and difficult or personal questions should be asked last so that respondents do not become defensive.



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