Salespeople should make benefit statements that:
A) cannot be matched by competitors
B) match the specific needs of the customer
C) match the needs of the typical buyer
D) are included as part of every presentation
E) are mostly true
Answer: B
A) cannot be matched by competitors
B) match the specific needs of the customer
C) match the needs of the typical buyer
D) are included as part of every presentation
E) are mostly true
Answer: B