The "Bottled Water" industry was created as a "perfect storm" of several societal factors coming together in 2002 - 2005 that lead to great success and growth. What were they?
-European or Premium Product - Evian, Perrier, Poland Springs
-Health Conscientiousness
-Exercise Craze - Convenience
-New Sources
-Technology - Bottling, Plastics
-Distribution Leverage, Supply Chain, Shipping
-Creativity - Derivatives, Product Extensions, Product Lines
-Controversies - Recycle, Sodas, Politics
-Pricing Strategies
-Rapid Growth and Profitability