Describe elements of Buffalo Wild Wings marketing strategy. What is the key to their success?
They have "guest experience captains" that not only understand that they are in the business of selling wings, but also are "in the business of fueling the sports fan experience." They have many marketing strategies such as: making the restaurant feel like a miniature stadium, having 60-70 flat screens, having the infamous blazing wings challenge, having mini game controllers and even having guest experience captains that will go from table to table and have convos with guests. They want their customers to stay longer at their restaurant because this will make them enjoy their time more and want to come back in the future.
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Principles of Marketing
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