The marketing environmental forces can have a profound effect on marketing activities. Which statement best describes the forces?
a. The marketing environment forces change dramatically and quickly, and a change in one force is likely to affect the other forces.
b. The marketing environment forces are stable and help marketing managers determine the appropriate marketing mix.
c. The marketing environment forces only impact customers and enable marketing managers to easily adjust their marketing mix to successfully serve customers.
d. The marketing environment forces can be easily controlled and manipulated by the marketing manager.
Answer: c. The marketing environment forces only impact customers and enable marketing managers to easily adjust their marketing mix to successfully serve customers.