Customs duties on merchandise imports are called tariffs. Tariffs give a price advantage to locally produced goods over similar goods that are imported, and they raise revenues for governments. In April 2015, China notified the World Trade Organization Secretariat of a request for consultations with the European Union regarding measures it recently adopted to modify its tariff concessions on certain poultry meat products. This situation of one country (China) seeking an audience with the European Union is an example of which of the following types of forces that constantly impact a company's dynamic marketing environment?
a. political force
b. technological force
c. competitive force
d. sociocultural force
Answer: a. political force