The marketing plan is a written document that specifies the marketing activities to be performed to implement and evaluate the organization's marketing strategies. The plan includes many sections and is a time-consuming process. The ___________ section states what the company wants to accomplish through marketing activities and highlights ___________ in the external environment that could produce rewards for the organization if acted upon.

The marketing plan is a written document that specifies the marketing activities to be performed to implement and evaluate the organization's marketing strategies. The plan includes many sections and is a time-consuming process. The ___________ section states what the company wants to accomplish through marketing activities and highlights ___________ in the external environment that could produce rewards for the organization if acted upon.

The marketing plan is a written document that specifies the marketing activities to be performed to implement and evaluate the organization's marketing strategies. The plan includes many sections and is a time-consuming process. The ___________ section states what the company wants to accomplish through marketing activities and highlights ___________ in the external environment that could produce rewards for the organization if acted upon.


a. marketing objectives; opportunities

b. executive summary; strengths

c. marketing implementation; threats

d. environmental analysis; opportunities


Answer: a. marketing objectives; opportunities


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