Marketing MCQ Marketing The ________ route to persuasion is taken when the receiver is not really motivated to think about the arguments made in a communication message.

The ________ route to persuasion is taken when the receiver is not really motivated to think about the arguments made in a communication message.

Marketing

The ________ route to persuasion is taken when the receiver is not really motivated to think about the arguments made in a communication message.

A) central

B) peripheral

C) dual

D) subconscious

Answer: B) peripheral

Marketing MCQ

The ________ route to persuasion is taken when the receiver is not really motivated to think about the arguments made in a communication message.

The ________ route to persuasion is taken when the receiver is not really motivated to think about the arguments made in a communication message.

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