Marketing MCQ Market Research The scale descriptors "never," "rarely," "sometimes," "often," and "very often" are commonly used when studying the ________ construct.

The scale descriptors "never," "rarely," "sometimes," "often," and "very often" are commonly used when studying the ________ construct.

Market Research

The scale descriptors "never," "rarely," "sometimes," "often," and "very often" are commonly used when studying the ________ construct.

A) attitude

B) satisfaction

C) purchase frequency

D) purchase intent

Answer: C) purchase frequency

Marketing MCQ

The scale descriptors "never," "rarely," "sometimes," "often," and "very often" are commonly used when studying the ________ construct.

The scale descriptors "never," "rarely," "sometimes," "often," and "very often" are commonly used when studying the ________ construct.

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