The scale descriptors "very bad," "bad," "neither bad nor good," "good," and "very good" are commonly used when studying the ________ construct.
A) attitude
B) satisfaction
C) purchase frequency
D) purchase intent
Answer: A) attitude
Marketing MCQ
Market Research
The scale descriptors "very bad," "bad," "neither bad nor good," "good," and "very good" are commonly used when studying the ________ construct.