What are the different considerations when one changes, increase or decreases prices from the customer? From the competition? What is the purpose of the "low-price fighter brand"? How are "store brands" used to serve this function?
-From the Customer: though this often coincides with lowered sales, price increases make their products seem more exclusive/premium from the buyers p.o.v. Price cuts make the products seem as though they have lost quality and brands image may be tarnished
-From Competition: interprets price cuts as the company trying to grab a larger market share, that it's doing poorly/trying to boost sales, or that they are trying to cause entire industry to cut prices.
-Purpose of Low Price Fighter Brand: to adda lower-price item to the line or create a operate low-price brand in response to competitors price changes in order to compete
-Store Brands are used to serve this function by giving low price fighter brand credibility it needs to be competitive in the industry
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Principles of Marketing
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