Why are "International Prices" hard to determine and what are the factors that go into setting them?

Why are "International Prices" hard to determine and what are the factors that go into setting them?



-They are hard to determine because they price a company should charge for its product sin different countries depends on many factors including: economic condition, competitive situations, laws and regulations, and the nature of wholesaling/retailing systems


-Factors: costs, customer perceptions and preferences, targeting middle class



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Principles of Marketing

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