What are the four service characteristics that a company needs to know when designing a Marketing campaign?
1)Service Intangibility: services cannot be seen, tasted, felt, heard, or smelled before they are bought
2)Service Inseparability: services are produced and consumed at the same time and cannot be separated from their providers
3)Service Variability: the quality of services may vary greatly depending on who provides them and when, where, and how they are provided
4)Service Perishability: services cannot be stored for later sale or use