What decisions must be made in the Maturity Phase of the PLC to extend the life of a product?
• The firm tries to improve product quality and add new product features and models
• It enters new market segments and new distribution channels
• It shifts some advertising from building product awareness to building product conviction and purchase and it lowers prices at the right time to attract more buyers.
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Principles of Marketing
- Which of the following is a primary function of first-line managers:
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