What is the PLC - Product Life Cycle and why is it important to understand?

What is the PLC - Product Life Cycle and why is it important to understand?



• Product Life Cycle is the course of a product's sales and profits over its lifetime

• Marketers can apply the product life-cycle concept as a useful framework for describing how products and markets work and it can help marketers develop good marketing strategies for the different life-cycle stages



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Principles of Marketing

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