What is a "customer value delivery network" and how do marketing channels play a key role in satisfying consumer needs?
A network composed of the company, suppliers, distributers, and customers who partner with each other to improve the performance of the entire system in delivering customer value. A marketing channel is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer.
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Principles of Marketing
- Which of the following is a primary function of first-line managers:
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