When conditions in the external environment are favorable and could lead to rewards for the organization if acted upon in an appropriate manner, a(n) _________ is present.
a. opportunity
b. threat
c. strength
d. market niche
Answer: a. opportunity
Marketing MCQ
Marketing
When conditions in the external environment are favorable and could lead to rewards for the organization if acted upon in an appropriate manner, a(n) _________ is present.