When supermarkets and department stores drop the price on well-known brands to stimulate store traffic, they are said to be following ________ pricing.
A) value
B) loss-leader
C) special event
D) high-low
E) everyday low
Answer: B) loss-leader
Marketing MCQ
Marketing Chapter 11
When supermarkets and department stores drop the price on well-known brands to stimulate store traffic, they are said to be following ________ pricing.