When would you use "Price-Bundling" prices and what are the good and bad points?

When would you use "Price-Bundling" prices and what are the good and bad points?



Combine several products to get a certain price (i.e. Combo meal at McDonald's). Can promote sales of all items in the bundle, but might deter people from buying the entire bundle if the price is too high.



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Principles of Marketing

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