Which company policy regarding marketing research would be used by a firm to make sure that problems were spotted early?
A) A policy of not conducting marketing research
B) A policy of conducting different types of studies on a continuous basis at specified intervals
C) A policy regarding the use of certain types of studies being used whenever a particular situation occurs
D) A policy of marketing research on an as needed basis
E) none of the above
Answer: B) A policy of conducting different types of studies on a continuous basis at specified intervals