Which of the following activities would not be part of a market orientation?
a. using research to identify and understand customer needs
b. developing new products in response to customer needs
c. changing product formulations and manufacturing processes to be more environmentally friendly in response to consumers' desires to protect the environment
d. focusing on building short-term relationships with customers to drive revenue and profitability
Answer: d. focusing on building short-term relationships with customers to drive revenue and profitability