Which of the following statements best reflects the level of acceptance of the marketing concept by firms in the United States?
a. All organizations and businesses around the world have adopted the marketing concept as a business philosophy.
b. Approximately 50% of all business organizations use a sales orientation today instead of a market orientation.
c. The marketing concept has yet to be fully accepted by all organizations.
d. The marketing concept is more accepted as a business philosophy in the United States than in other countries.
Answer: c. The marketing concept has yet to be fully accepted by all organizations.
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