Which of the following ethical issues is/are pertinent in developing an approach?
A) When a client solicits proposals, not with the intent of subcontracting the research, but with the intent of gaining the expertise of research firms without pay, an ethical breach has occurred.
B) The research firm has the ethical obligation to develop an appropriate approach.
C) Proprietary models and approaches developed by a research firm are the property of that firm and should not be reused by the client in subsequent studies without the permission of the research firm.
D) All of the issues are pertinent.
Answer: D