Which of the following statements is the best definition of the process of marketing implementation?
a. Marketing implementation is the process of putting marketing strategies into action.
b. Marketing implementation is the process of establishing performance standards.
c. Marketing implementation is the process of analyzing costs to determine which are associated with specific marketing efforts.
d. Marketing implementation is the process of analyzing sales figures to evaluate a firm's performance.
Answer: a. Marketing implementation is the process of putting marketing strategies into action.