Which statement best describes the marketing concept from the viewpoint of a company president or CEO?
a. We are not in the people business but exist to create and sell our products.
b. We believe that our organization will strive by the marketing department's ability to sell what we produce.
c. We have created a business culture where our focus is on the customer to ensure his or her needs and wants are met.
d. We believe customers will purchase our products because quality manufacturing is our #1 goal.
Answer: c. We have created a business culture where our focus is on the customer to ensure his or her needs and wants are met.