Why is a "comparative" advertising tactic effective and what problems can it cause? How did Microsoft use it against Apple?
Comparative advertising allows consumers to compare two products. It provides reasons why your product is better than a competitors. Consumers might be learning this information for the first time. It causes problems when the ads come off as more hateful than informative. Microsoft used comparative advertising to show how Microsoft products were used by regular everyday people and that Apple was too expensive and out-of-touch.
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Principles of Marketing
- Which of the following is a primary function of first-line managers:
- One of the reasons why it is important for employees to continue their education throughout their careers is to be prepared for
- Is it acceptable business practice to prepare a job resume without listing any references?
- Offering to provide additional information after a job interview is often the function of a(n)
- Before Clark's interview, he developed a list of questions to ask his potential employer. He wanted to know: Why is this job open? What are the benefits? What additional training will be required? Who will supervise my work? Which of the questions should Clark avoid asking?
- Which of the following is an appropriate response to the question on an employment application that asks the reason for leaving a previous job?
- Even when times are tough for Caitlin's business venture, she tends to remain positive- she looks at the glass as half full rather than half empty. What characteristic of entrepreneurship is Caitlin exhibiting?
- Which of the following is a source of career information that is available in most schools:
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- Which of the following is a true statement about developing self-understanding:
- If you have a problem and decide to "sleep on it," you're using the _____ method of problem solving.
- Which of the following is a benefit of putting your goals in writing
- One of the ways that being organized helps you to maintain good relations with coworkers is by
- Some businesses increase their productivity by using assembly lines, standardized parts, and division of labor. This helps achieve
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- An important reason why employees should follow instructions when using heavy machinery is to
- The primary reason that government develop workplace health and safety regulations is to
- An advantage to a business that uses collaborative computer software is that its employees can share information quickly, which increases their
- In which of the following situations would a business use a spreadsheet software program to estimate the effect of change on its financial situation:
- With the use of a presentation software program, Martin selects a standardized group of slides and enters the appropriate text and graphics in each slide. What is he using to design his presentation?
- Which of the following is the address of a website that a business might obtain by conducting a search on the web: