Why is it important to understand whether a customer's state of desire for an offering is either in "needs, wants or demands" state?

Why is it important to understand whether a customer's state of desire for an offering is either in "needs, wants or demands" state?



-important to understand b/c people at all levels of the company (including top management) stay close to the customer

-understanding the customer's needs, wants, and demands better enables the company to best service them and build a relationship w/them



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Principles of Marketing

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