How does "marketing myopia" effect a sellers' ability to deliver value to their customers?
-Marketing Myopia: the mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products
-make marketers lose sight of underlying customer needs, which diminishes the value of the product to their customers
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Principles of Marketing
- Which of the following is a primary function of first-line managers:
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- Is it acceptable business practice to prepare a job resume without listing any references?
- Offering to provide additional information after a job interview is often the function of a(n)
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- Which of the following is an appropriate response to the question on an employment application that asks the reason for leaving a previous job?
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- Which of the following is a benefit of putting your goals in writing
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- The primary reason that government develop workplace health and safety regulations is to
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