A Campbell's Soup print advertisement shows a young family enjoying a bowl of soup with the Campbell's name and logo prominently displayed in the ad. No other information or copy is in the ad. The advertising goal of this advertisement is most likely to:

A Campbell's Soup print advertisement shows a young family enjoying a bowl of soup with the Campbell's name and logo prominently displayed in the ad. No other information or copy is in the ad. The advertising goal of this advertisement is most likely to:



A) build brand image

B) inform

C) persuade

D) support other marketing efforts



Answer: A) build brand image


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