Providing a retail store's location and operating hours to the public in an advertisement is an example of ad designed to meet the advertising goal to:
A) build brand image
B) persuade
C) encourage action
D) inform
Answer: D) inform
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Marketing
- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
- Blood donations to the Red Cross are considered __________ products.
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- Which value proposition is difficult to sustain in the long run?
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- One important consideration in using a differentiated targeting strategy is that ________.
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