A customer who reports that Lexus is the first car he thinks of in the "luxury automobile" category is describing a:
A) top-of-mind brand
B) top-choice brand
C) quality choice brand
D) top-of-industry brand
Answer: A) top-of-mind brand
Marketing MCQ
A) top-of-mind brand
B) top-choice brand
C) quality choice brand
D) top-of-industry brand
Answer: A) top-of-mind brand