A top-of-mind brand is:
A) the company's chief competitor, as identified by a competitive analysis
B) the brand that comes to mind in a product category when asked to name the first brands a person can think of
C) the most expensive good or service in a product category
D) a purchasing alternative when the primary product is not available
Answer: B) the brand that comes to mind in a product category when asked to name the first brands a person can think of