A ___________ is any word, device (design, sound, shape, or color), or combination of these used to distinguish a seller's products or services.
A) trademark
B) trade name
C) brand mark
D) brand name
E) brand image
Answer: brand name
Marketing MCQ
Marketing Chapter 10
A ___________ is any word, device (design, sound, shape, or color), or combination of these used to distinguish a seller's products or services.