The Upjohn Company first targeted men for its Rogaine topical solution, a drug to restore hair growth, but later marketed this product to women. In this example, the Upjohn Company is using which of the following market modification strategies?
A) Creating new use situations
B) Increasing use by existing customers
C) Finding new users
D) Modifying the product
E) Reacting to competitors' positions
Answer: finding new users