A logo with a consensually held meaning, such as the Prudential Rock, displays:
A) brand prominence
B) stimulus codability
C) brand parity
D) product positioning
Answer: B) stimulus codability
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Marketing
- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
- Blood donations to the Red Cross are considered __________ products.
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- One important consideration in using a differentiated targeting strategy is that ________.
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